Kwik-Fit awards Faulds £10m account

- Car spares chain Kwik-Fit, one of the biggest advertising accounts in Scotland, has awarded Faulds in Edinburgh its £10 million ($16.2 million) full-service advertising business following a four way competitive pitch.

- Car spares chain Kwik-Fit, one of the biggest advertising accounts in Scotland, has awarded Faulds in Edinburgh its £10 million ($16.2 million) full-service advertising business following a four way competitive pitch.

The all-Scottish pitch saw Faulds fight off competition from the Leith Agency, WAM/McCanns and the incumbent of seven years, the Morgan Partnership.

The loss of Kwik Fit is a devastating blow for the Morgan Partnership. The account represents more than half of its billings, which according to MMS stood at £19.09 million in 1998.

Media planning and buying also moves into Faulds out of CIA Medianetwork Scotland.

The appointment of a new agency comes just a week after Kwik Fit, which is based in Edinburgh, was acquired by the Ford Motor Company in a £1 billion ($1.61 billion) deal.





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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).