Kwik Fit calls below-the-line review

Kwik Fit, the car maintenance specialist, has called a review of its below-the-line agency arrangements.

Kwik Fit: calls review in lead-up to marketing push
Kwik Fit: calls review in lead-up to marketing push

The brand is reviewing the business to support a stronger marketing push behind the brand.

Kwik Fit has worked with a number of agencies on its direct marketing business in the past, including Monkey.

Adam & Eve/DDB, which handles Kwik Fit's ad account, is unaffected. The agency has overseen the business for the past nine years.

In March, the shop launched a £5 million advertising campaign, "mates rates", to focus on Kwik Fit's offers on new tyres and MOTs.

A series of six TV commercials, backed by radio, will run this year.

The ad campaign followed its "you'll be amazed at what we do" campaign, which aimed to raise awareness of Kwik Fit's product offering and followed an eight-year absence of the brand on TV.

Kwik Fit was unavailable for comment.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).