Kwik Fit 'Ice Age tyre promo' by Adam & Eve/DDB

Kwik Fit is launching a spot by Adam & Eve/DDB featuring the characters from Ice Age 4: Continental Drift.

The campaign, which is supported by radio and online, focuses on the message that Kwik Fit is offering "a mammoth 25 per cent off" all its tyres this winter. Kwik Fit is also running a competition in which families can win an "Ice Age experience" to Iceland.