Labelling politicians: simplicity in food labels is a theme of the Conservative Party conference

LONDON - The Conservative Party has hailed its Honest Food labelling drive a success after Tesco agreed to change the labels of 1000 products.

Labelling politicians: simplicity in food labels is a theme of the Conservative Party conference

The campaign, which launched in February, is calling for compulsory 'country of origin' labelling so that meat products that are labelled British can only come from animals born and bred in Britain. At present, manufacturers can claim that meat imported from another country is British if it is processed in the UK.

The drive has been promoted by a website and an animated short film, featuring a talking Dutch pork pie unsuccessfully trying to convince a British counterpart that it is British too.

Nick Herbert, the shadow minister for environment, food and rural affairs, slammed the government's inaction on the issue during a fringe event at the Conservative Party conference in Manchester.

'They've been talking about honest labelling for a decade, but they have not achieved it,' he said.

Herbert praised supermarkets, singling out Morrisons, the sponsor of the fringe, and Tesco, which he said would be changing the labels of 1000 food products to make them comply with his party's proposals from this month.

Also in attendance was Ed Mayo, chief executive of Consumer Focus, the statutory consumer watchdog. He accused the government of 'fudging' its approach to labelling by allowing supermarkets to develop a range of different schemes, resulting in an 'absolutely catastrophic' situation for shoppers.

'The truth is that we have been left baffled and bamboozled by front-of-pack labelling,' he concluded.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).