Labour attacks George Osborne in new print campaign

LONDON - Shadow Chancellor George Osborne is the target of the latest Saatchi & Saatchi campaign for the Labour Party.

Labour: targets George Osborne
Labour: targets George Osborne

The new press ad, which is running in Brighton to coincide with the Conservative Party spring conference, asks the public to consider whether Osborne has the level of competence needed to become the next Chancellor of the Exchequer.

The ad carries an image of Osborne, along with the strapline 'Chancer not Chancellor'.

The work breaks in the same week that it was announced that Labour has managed to close the Conservative's lead in the polls to the closest gap since Gordon Brown became prime minister.

Last month Labour revealed its campaign slogan, 'A future fair for all', in an attempt to capture the "eternal heart" of the party.

The Conservatives unveiled its own slogan, 'Vote for Change', at the weekend alongside the six key themes that the party plans on focusing on during the run up to the election.

More on Brand Republic

Tories launch election iPhone app

Political campaigning needs media balance says Sorrell

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).