Labour: ban betting firms from sponsoring football shirts

The Labour Party would ban football clubs from signing shirt sponsorship deals with betting brands, deputy leader Tom Watson has announced.

West Ham: one of nine Premier League clubs to have a shirt sponsorship deal with a betting brand
West Ham: one of nine Premier League clubs to have a shirt sponsorship deal with a betting brand

The move is aimed at pushing pressure on the government, which publishes its own review into gambling next month, The Guardian reports.

At present, betting brands appear on the shirts of nine of the 20 Premier League clubs.

Watson said: "Football has to play its part in tackling Britain’s hidden epidemic of gambling addiction.

"Shirt sponsorship sends out a message that football clubs don’t take problem gambling among their own fans seriously enough. It puts gambling brands in front of fans of all ages, not just at matches but on broadcasts and highlights packages on both commercial television and the BBC."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).