The Labour Party has invited Saatchi & Saatchi, the agency behind
the famous ’Labour isn’t working’ ad, to pitch for its advertising
Labour has shortlisted J. Walter Thompson, Euro RSCG Wnek Gosper and
TBWA GGT Simons Palmer to pitch against Saatchis for the prized job of
running its general election campaign.
Saatchis handled three general elections for the Conservatives before
the departure of Maurice and Charles Saatchi. M&C Saatchi won the
Conservative Party account for the 1997 election.
Party officials whittled a list of 50 agencies down to four, which will
pitch to Labour bosses in two weeks.
BMP DDB, which worked on Labour’s 1997 campaign, parted company with the
party amicably last year.