Labour Party winning social media election battle

The Labour Party is winning the social media election battle with its policymakers broadcasting nearly double the number of posts as Conservatives, according to new analysis by social media monitoring platform, Yatterbox.

Ed Miliband: Labour Party
Ed Miliband: Labour Party
Yatterbox analysed the Twitter and Facebook activity of 1,278 policymakers on social media since 1 April and found that Labour candidates had made 14,002 posts across Twitter and Facebook, with the Conservatives on 8,653 and Lib Dems 4,723. There have been a total of 31,011 tweets in that time from all parties combined, an average of 24 tweets per candidate.
 
But when weighting results to account for the fact that Labour has significantly more active candidates on social media than any other party, we see that minor parties are punching above their weight in almost all top 10 campaign issues.
 

Top 10 election issues among candidates (in order) 

Most posts

Most posts per candidate

NHS

Labour

Labour

Tax

Labour

Labour

Economy

Conservatives

Plaid Cymru

Housing

Labour

Greens

Education

Labour

Plaid Cymru

Immigration

Conservatives

UKIP

Deficit

Conservatives

Plaid Cymru

Europe

Conservatives

UKIP

Energy

Labour

Greens

Defence

Labour

UKIP

 
Candidates from all major political parties are fighting the social media election battle on the same core issues – the NHS, tax and the economy – but the volume of output by each party shows clear winners.
 
The NHS: Labour candidates have made more than double the number of mentions of the NHS than the Conservatives, 5,792 mentions to 2,342 respectively.
Tax: Labour, too, have been most vociferous on tax, with 3,610 tweets to the Conservative’s 2,252 and the Lib Dems on just 932.
The economy: Unsurprisingly, Conservative efforts to place emphasis on the economy are reflected in social media activity, with three times as many tweets (1,702) by candidates than Labour (648). The Liberal Democrats have tweeted about the economy more than Labour (700) having despite far fewer candidates to tweet.
Ben Carson, spokesperson at Yatterbox, said: "It is impressive that the candidates are being whipped effectively to communicate the national party priorities. The party machines are clearly working.
 
"In pure volume terms, Labour is clearly winning the social media war. They have significantly more candidates active on Twitter and Facebook than all other parties and are putting this advantage to good use.
 
"Yet when taking account of the number of candidates by party on social media we see stark results; the fact that Plaid Cymru are more noisy on the economy and the deficit than any other party is sure to raise a few eyebrows."
 
 
 Weighted results taking account of the number of candidates tweeting:
Displaying image004.png
 
Data correct as of 3.00pm, Thursday 23 April 2014.
Unless stated, figures include tweets from the 1,278 PPCs, MPs, MSPs, AMs, MLAs, MEPs and local politicians captured in the Yatterbox system.
Number of candidates or politicians by party in the Yatterbox system:
Conservative: 359
Green Party: 25
Labour: 556
Liberal Democrat: 171
Other: 69
Plaid Cymru: 11
Scottish National Party: 60
UKIP: 27

Top three issues by party

 

  

Issue 1

Issue 2

Issue 3

Conservative

NHS

Tax

Economy

Green Party

NHS

Tax

Housing

Labour

NHS

Tax

Economy

Liberal Democrat

NHS

Tax

Economy

Other

Education

Tax

Economy

Plaid Cymru

NHS

Economy

Education

Scottish National Party

NHS

Tax

Economy

UKIP

NHS

Immigration

Tax

 

Total tweets by party and issue

Total values 

 

Con

Lab

LD

UKIP

Green

SNP

PC

Other

Defence

145

217

34

148

18

15

12

20

Deficit

739

436

142

35

18

68

52

11

Economy

1702

648

700

49

90

111

59

60

Education

270

742

470

27

85

103

58

92

Energy

73

362

92

24

88

49

14

24

Europe

302

285

134

46

30

40

13

41

Housing

399

1523

385

100

144

54

20

39

Immigration

429

387

255

210

84

92

24

34

NHS

2342

5792

1579

241

187

212

102

30

Tax

2252

3610

932

175

161

120

25

79

 
About Yatterbox
Yatterbox is a social media monitoring service that identifies and tracks key influencers and commentators. Yatterbox claims to remove the noise and only captures relevant conversations. Founded in 2010, Yatterbox has expanded from tracking policymakers to now include journalists, key influencers and selected industry groups from the UK and EU. 

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