Labour leaders have invited agencies to bid for the party’s general
election account this week and will hold a pitch next month.
Although Labour officials may approach some agencies, including St
Luke’s, they want interested shops to send in ground-breaking ideas for
the campaign and to ’rebrand’ the party.
Phil Murphy, Labour’s assistant general secretary, said: ’We are looking
for some really bright, sparky new ideas from an agency with a feel for
’People should not sit by the telephone; they should make themselves
known to us.’
Labour will interview a ’long list’ of about 12 agencies before
finalising a shortlist of four shops.
On Tuesday, Labour’s ruling national executive committee decided to
appoint a full-service agency and rejected the alternative option of
recreating a team of volunteers from the ad industry.
The move follows BMP DDB’s decision to stand down from its position as
Labour’s agency. The decision means Chris Powell, the BMP chairman, is
unlikely to be involved in the party’s advertising. Although Labour
bosses were disappointed with some of BMP’s 1997 election work, they
retain a high regard for Powell.