Lactofree seeks shop for ad/digital account

Lactofree, the Arla Foods dairy brand, is on the hunt for an agency to handle its ad­vertising and digital activity.

Lactofree seeks shop for ad/digital account

The brand has previously used Wieden & Kennedy for its creative account and Saatchi & Saatchi for its digital business but wants to consolidate the work into one agency.

The pitch is being run in-house and the account will include TV activity.

Wieden & Kennedy was approached to repitch but declined. It will continue to work on other parts of the Arla portfolio, including the UK Cravendale business and the global account for Lurpak.

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