The Lad Bible publisher hires Mimi Turner as marketing director

Mimi Turner, the former communications director for Northern & Shell, has joined the company behind online publications The Lad Bible and The Sport Bible as its first marketing director.

Mimi Turner
Mimi Turner

Turner will report to 65twenty’s co-founders Alex Solomou and Arian Kalantari and will be based in Manchester and London.

Her remit will cover customer insight, editorial, PR and business development.

After a career as a journalist, she joined Richard Desmond’s company Northern & Shell in early 2012 as group director of communications and public affairs and later became sales and marketing director for his Health Lottery venture.

At the time of her departure last October there were reports she left after a "bust-up" with Desmond. She declined to comment on them, but said: "I loved my time at N&S and had a huge amount of respect for Richard and for the business as a whole."

Solomou said: "Mimi brings a breadth of editorial and commercial experience that will help develop all our brands. She also brings a warmth and perspective that has proved to be a very complimentary fit with the team."

TheLadBible.com was ranked by Alexa as the 12th most popular website in the UK and Turner cited company statistics claiming it attracted 21 million unique browsers in December, up from 8 million in June.

Its sales team is led by James Wigley, who joined two months ago from Absolute Radio as head of ad sales.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More