Ladbrokes 'Europa League' by SapientNitro

SapientNitro has created a series of idents for Ladbrokes to promote its mobile app during its sponsorship of the Europa League on ITV.

Featuring Tiziano Crudeli, the Italian football commentator and face of Ladbrokes’ "game on!" campaign, the idents aim to remind people to use the app.

The idents echo Ladbrokes’ "gym" and "shampoo" ads, which continue to run for the length of the football season.

The latest idents feature the Sky football pundit Chris Kamara.

Credits

Chief creative officer
Creative directors
Art director
Copywriter
Group account director
Account director
Strategic planning director
Agency producer
Director/production co
Producer
Post production
Media planning/buying

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