Ladbrokes 'Europa League' by SapientNitro

SapientNitro has created a series of idents for Ladbrokes to promote its mobile app during its sponsorship of the Europa League on ITV.

Featuring Tiziano Crudeli, the Italian football commentator and face of Ladbrokes’ "game on!" campaign, the idents aim to remind people to use the app.

The idents echo Ladbrokes’ "gym" and "shampoo" ads, which continue to run for the length of the football season.

The latest idents feature the Sky football pundit Chris Kamara.


Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites