Ladbrokes 'game on' by SapientNitro

Ladbrokes marks the start of the new football season with an ad featuring the Italian commentator Tiziano Crudeli, in the first work for the brand by SapientNitro.

Elements within the spot change, including the scoreboard, to display real-time odds during ad breaks.

Credits

Chief creative officer
Art director
Copywriter
Group account director
Lead designer
Designer
Director of photography
Post-production
Sound design
Print production

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