Ladbrokes 'game on!' by SapientNitro

SapientNitro has created a TV and radio campaign for Ladbrokes that aims to tap into the passion and obsession that football fans have for the game ahead of Euro 2012.

Featuring the football commentators Tiziano Crudeli and Chris Kamara, the ads explore the question: "When the football is on, why would anyone talk about anything else?"

Credits

Chief creative officer
Creative director
Art director
Copywriter
Account director
Strategic planning director
Agency producer
Director/ production co
Post production
Sound design
Sound DoP
Media planning/buying

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