J. Walter Thompson has resigned the Ladbrokes advertising account
which it has held for seven years.
It is thought that the decision to resign the account is related to the
agency’s affiliation with the People’s Lottery, the lottery bid backed
by Richard Branson.
JWT is a member of the consortium that will run the People’s Lottery and
it is thought that the Ladbrokes account would have presented a conflict
Simon Burridge, who ran the Ladbrokes account, is to be chief executive
of the People’s Lottery. A spokesman for Ladbrokes confirmed that JWT
had resigned the account but was unsure of the bookmaker’s plans to
JWT refused to comment on its motives for resigning the business.