Ladbrokes looks for new agency as JWT resigns ad account

J. Walter Thompson has resigned the Ladbrokes advertising account which it has held for seven years.

J. Walter Thompson has resigned the Ladbrokes advertising account

which it has held for seven years.



It is thought that the decision to resign the account is related to the

agency’s affiliation with the People’s Lottery, the lottery bid backed

by Richard Branson.



JWT is a member of the consortium that will run the People’s Lottery and

it is thought that the Ladbrokes account would have presented a conflict

of interest.



Simon Burridge, who ran the Ladbrokes account, is to be chief executive

of the People’s Lottery. A spokesman for Ladbrokes confirmed that JWT

had resigned the account but was unsure of the bookmaker’s plans to

replace it.



JWT refused to comment on its motives for resigning the business.