Lads' titles recover as women's market dips in latest ABCs

The lads' magazine sector is to enjoy a revival in today's set of ABC figures, while several high-profile women's titles take a circulation dive.

The lads' magazine sector is to enjoy a revival in today's set of ABC figures, while several high-profile women's titles take a circulation dive.

The latest surge at the fleshier end of the men's market will be led by Cabal's notoriously hardcore title Front, which is expected to show extremely strong year-on-year growth. However, there is also positive news for Emap's flagship men's title FHM, which will stretch its lead at the top of the market with a repeat of June's 2 per cent year-on-year increase.

Dennis Publishing's Maxim has again gained ground on IPC's Loaded, which will itself succeed in slowing recent ratings declines.

In contrast, the self-styled 'mature' men's titles Esquire and Later are again likely to undergo double-digit declines.

More tough results will come in the women's glossy sector where Marie Claire, Red and Tatler are expected to suffer badly. IPC's Woman's Journal will also receive a setback after a recent run of positive ABCs.

The decline of IPC's weeklies Woman and Woman's Own is likely to be renewed, however the celebrity weekly sector goes from strength to strength with Heat doubling its circulation, Now posting a large increase and Richard Desmond's OK! surging to regain its lead over Hello!



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