Lady Gaga teams up with Intel to pay tribute to David Bowie

Lady Gaga teamed up with Intel for a tech-heavy performance at the Grammys, using digital makeup and other innovations to transform herself into David Bowie.

Lady Gaga: using tech for a creative David Bowie tribute
Lady Gaga: using tech for a creative David Bowie tribute

Intel created a 'digital skin' for Lady Gaga, allowing her to adopt Bowie's different looks, chameleon-like, in real time.

The chip firm used its own processors to track her facial movements, then projected digital makeup onto her face as she performed.

Intel also attached robot arms onto Lady Gaga's piano, turning it into a dancing instrument during her performance. 

Finally, Intel created a piece of connected jewellery for Lady Gaga which allowed her to project holograms and other special effects during her performance.

Brand: Intel/Lady Gaga

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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