Lambie-Nairn lays claim to ad agency status via EBN work

Lambie-Nairn has unveiled new work for the cable and satellite station, EBN, in the latest phase of the design company’s drive to develop fully fledged advertising agency credentials.

Lambie-Nairn has unveiled new work for the cable and satellite

station, EBN, in the latest phase of the design company’s drive to

develop fully fledged advertising agency credentials.



The campaign, Lambie-Nairn’s first consumer work for EBN, is designed to

promote a series of themed weekends on the business station, including

special weekends on stress, sex and gender, and being your own boss.



The five-month campaign will run on cable and satellite television, in

the national and regional press, consumer magazines, on the London

Underground and on 48-sheet posters.



The ads aim to contrast the traditional image of business and financial

information with the exciting alternative said to be provided by

EBN.



The campaign was written and art directed by Brian Ely, the group

creative director at Lambie-Nairn.



The media schedule, planned and bought by PHD Compass, has been

constructed to avoid the obvious choice of business and personal finance

magazines. The aim is to reach the core EBN audience of business men and

women at work and at leisure.



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