Lancome 'hypnose star' by Publicis 133

The director Joann Sfar has shot his first commercial for Lancome starring the supermodel Daria Werbowy and the animated cartoon character Betty Boop.

Sfar, who shot Gainsbourg: A Heroic Life, worked on the spot alongside the director of photography Guillaume Schiffman (who worked on The Artist), both of whom are César Award winners.

The ad was created by Publicis 133.