Land Rover claims first with live test drives on Periscope and Facebook Live

Land Rover is broadcasting test drives live on streaming services Periscope and Facebook Live video in a move it claims is the first of its kind for the car industry.

Land Rover is hosting a live test drive for the Discovery Sport this Friday
Land Rover is hosting a live test drive for the Discovery Sport this Friday

A series of test drives will be broadcast throughout April in order to allow fans around the world to see first-hand the versatility of the vehicles. 

Each test drive will demonstrate a Land Rover model in a different off-road or on-road environment and will feature live Q&A sessions.

The test drives are being broadcast live every Friday afternoon and this week’s stream featuring the Discovery Sport will have media spend behind it to promote it on Twitter and Facebook.

Land Rover head of global digital marketing Peter Biven said: "We needed to make our products more accessible to online viewers and increase interaction with fans and potential customers. It felt like now was the right time for detailed product demos."

Brand: Land Rover

Agency: The Brooklyn Brothers

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More