The ad features a couple repeatedly dropping off their dirt-covered adventure clothes in their local dry-cleaners.
The owner appears increasingly confused until he sees the couple drive off in their Land Rover. It ends with the line: "Been anywhere interesting lately?"
RKCR/Y&R said the campaign, which includes print and digital ads, aims to show that drivers of the Discovery 4 live more interesting lives than other drivers.
The creative director Brian Fraser worked on the campaign with the creative team Martin Casson and Martin Davey. The TV ad was directed by Vince Squibb and produced by Gorgeous.
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