Rainey Kelly Campbell Roalfe/Y&R has created a press, outdoor and direct marketing campaign based on a map of the world for the Land Rover Defender. The map is made up of the outlines of the Defender, aiming to show that whatever the terrain, the Defender can conquer it. Copy on the map reads: "70% of the world is covered by water, the rest is covered by Defender." It was written by Phil Forster and art directed by Tim Brookes and Lee Aldridge. Charlie Bettinson was the photographer on the press and outdoor activity, while Andy Green photographed the DM work.
International creative director