Land Rover "Range Rover Sport: Inferno downhill challenge" by Spark44

The Range Rover Sport claims to be the first production vehicle to drive down an alpine ski course.

The stunt is part of a campaign that pits the car against the elements. In this spot, the vehicle tackles the Inferno Mürren, the oldest surviving downhill ski race in the world.

Professional driver Ben Collins was given the task of navigating the course and its range of terrains including sheet ice, snow and rock.

The campaign will run across TV, cinema, print, out-of-home and digital.

Credits

Global marketing communications director
Agency
Chief creative officer
Executive producer
Copywriter
Art director
Director
Production company
RSA
Post house
Sound design and composition
Sound mix
LFO
Photographer
Media