Katherine Hannah, who followed Ben Langdon to McCann-Erickson from
Collett Dickenson Pearce last year, has been promoted to planning
Currently a senior planner on some of McCanns’ major accounts, including
Cereal Partners, Hannah fills the gap left by Ev Jenkins, who left the
agency in January to become the planning director of Ammirati Puris
Hannah’s appointment follows Langdon’s decision to disperse McCanns’
planning department and put planners in account teams.
Amy Smith, the marketing director of McCanns, said: ’The system works a
lot better but we need somebody to pull it together.’
Hannah, who worked at Bates Dorland before a four-year stint at CDP,
will oversee McCanns’ planning product, and will also be responsible for
briefing the McCann Strategy Group, a collective of consultants which
advises agency clients on strategic communications.
She will also run Neural Networks, a dedicated McCanns unit that
provides clients with forecasting and planning expertise.
’Katherine is very down to earth, has bundles of energy and isn’t the
sort who wants to go off and think alone,’ Smith added. ’She’ll bring a
hands-on approach to the job and bring people together, which is what we
need. She will be the custodian of our thinking product.’
Hannah said: ’There’s an excellent core team of planners at McCanns
which, combined with the McCann Strategy Group and Neural Networks,
provides a strong strategic platform for all our clients.’