Larger agencies begin to limit graduate trainee intake

Britain’s biggest agencies are starting to limit their intake of graduate trainees because fewer senior managers are changing jobs, making it more difficult to satisfy the ambitions of younger staff.

Britain’s biggest agencies are starting to limit their intake of

graduate trainees because fewer senior managers are changing jobs,

making it more difficult to satisfy the ambitions of younger staff.



As a result, major agencies that once hired graduates annually are now

doing so every two years, the Institute of Practitioners in Advertising

has found.



Nevertheless, IPA research reveals a steady rise in the number of

vacancies available to graduates, with 35 member shops offering a total

of 155 places in 1998. This compares with 101 places on offer four years

ago.



But Miranda Kennett, the IPA’s director of training and development,

claimed that moves by agencies to stagger graduate recruitment were not

necessarily a bad thing.



’Some agencies feel they’re in a state of constipation which has forced

them to think more about how and why they are hiring and to become more

efficient by agreeing on the kind of people they really need,’ she

said.



The IPA figures also show a greater breadth of opportunities becoming

available to graduates, with more places being offered by media

specialists and regional agencies.



Advertising remains a popular choice for university leavers with at

least ten applicants for every vacancy. Some large agencies receive

between 2,000 and 3,000 applications for the handful of graduate trainee

places they have to offer.



IPA executives are trying to stem the tide and raise the quality of

applications by trying to prevent complete no-hopers from wasting

agencies’ time. Brochures and videos are being circulated to university

careers officers explaining the industry and its requirements.



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