"Lark de triomphe": the best Omnicom Publicis picture captions

When Omnicom Group and Publicis Groupe cancelled their $35 billion merger plans this morning, it was hard not to think back to that iconic photo of their chiefs Maurice Lévy and John Wren shaking hands in Paris when the deal was struck in July last year.

In hindsight: Lévy and Wren shook hands last July to announce the merger
In hindsight: Lévy and Wren shook hands last July to announce the merger

Arif Durrani, Campaign’s head of media, asked Twitter to suggest a new caption for the photos taken last July on a sunny Parisian afternoon.

Here are some of the best:

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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