The ITV sales house, Laser Sales, has extended its sales portfolio
outside the TV airtime market to take on all commercial activity for the
International Football Hall of Fame.
The Hall of Fame, which will include an international network of visitor
attraction centres, will feature images of top players, interactive
games, giant screen entertainment and rides.
Laser will work alongside the specialist sports sponsorship and
licensing company, Walker Smith, to exploit broadcasting, merchandising
and licensing opportunities around the Hall of Fame, whose first centre
will open in the UK in Manchester.
The enterprise plans a worldwide telephone-based voting system to allow
football fans from around the globe to elect their favourite players to
the Hall of Fame, and Laser will handle commercial opportunities around
the attendant Website as well as TV, press, video and publishing
The initiative is the first third-party deal to come out of Laser’s
Commercial Enterprises Unit, which laun- ched in March.
Gary Knight, the executive commercial director of the Unit, said the
idea was to offer an integrated commercial package related to a brand,
be that a programme brand or an attraction such as the Football Hall of
’By looking at these vehicles as brands, we’re able to pull together the
entire range of above- and below-the-line commercial opportunities for
advertisers to buy into,’ Knight explained.