Laser Sales takes on commercial task for Hall of Fame

The ITV sales house, Laser Sales, has extended its sales portfolio outside the TV airtime market to take on all commercial activity for the International Football Hall of Fame.

The ITV sales house, Laser Sales, has extended its sales portfolio

outside the TV airtime market to take on all commercial activity for the

International Football Hall of Fame.



The Hall of Fame, which will include an international network of visitor

attraction centres, will feature images of top players, interactive

games, giant screen entertainment and rides.



Laser will work alongside the specialist sports sponsorship and

licensing company, Walker Smith, to exploit broadcasting, merchandising

and licensing opportunities around the Hall of Fame, whose first centre

will open in the UK in Manchester.



The enterprise plans a worldwide telephone-based voting system to allow

football fans from around the globe to elect their favourite players to

the Hall of Fame, and Laser will handle commercial opportunities around

the attendant Website as well as TV, press, video and publishing

spin-offs.



The initiative is the first third-party deal to come out of Laser’s

Commercial Enterprises Unit, which laun- ched in March.



Gary Knight, the executive commercial director of the Unit, said the

idea was to offer an integrated commercial package related to a brand,

be that a programme brand or an attraction such as the Football Hall of

Fame.



’By looking at these vehicles as brands, we’re able to pull together the

entire range of above- and below-the-line commercial opportunities for

advertisers to buy into,’ Knight explained.



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