Last Exit Group nets global Belvedere brief

Belvedere Vodka, the LVMH-owned luxury vodka brand, has appointed Last Exit Group to handle its global digital advertising account.

Belvedere Vodka: digital appointment
Belvedere Vodka: digital appointment

The agency won the business after a pitch, and will now be responsible for providing a global strategy for the brand across all digital and mobile platforms. It marks the first time that Belvedere has worked with a retained digital agency on a global basis.

The appointment was made by Charles Gibb, the president of Millennium Imports, the vodka and rum division of LVMH.

Last Exit's first campaign for the brand will aim to increase consumer interaction with the product, using a variety of social media outlets such as Facebook and YouTube, as well as through Belvedere's website.

Earlier this year, Belvedere promoted the launch of a Pink Grapefruit flavour with an experiential campaign in partnership with the fashion designer Matthew Williamson.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).