Lastminute.com fools passengers in airport viral

LONDON - Lastminute.com has produced its first viral ad, filmed with hidden cameras at Stansted Airport.

Lastminute.com...airport viral
Lastminute.com...airport viral


Characters, including airport staff, cleaners and policemen perform an impromptu musical based around a vending machine.

The ad promotes a half -price theatre ticket deal being run by the website.

Lastminute.com marketing director Julie Davidson said: “Viral advertising is a new and exciting advertising medium for lastminute.com. The theatre sale was the perfect opportunity for lastminute.com to launch this new era.”

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).