Karmarama has created a new spot for lastminute.com’s new pan-European campaign to position the brand as the ultimate travel and leisure retailer.
The spot was created by creative directors Sam Walker and Joe de Souza. It was also directed by Sam Walker and the Production company was Kream.
The campaign, which features the new
strap line ‘Stories Start Here’, aims to demonstrate how lastminute.com helps its customers have unforgettable experiences. In the UK the campaign will run across TV, print and online.
To support the brand campaign, lastminute.com is also revamping its website, making it simpler and easier to use. Media was planned and bought by Manning Gottlieb OMD and digital strategists Razorfish helped execute the online activity. Post production was by The Mill.