Lastminute.com teaser: Watch it here

LONDON - Lastminute.com is seeding a teaser 'making of' film of its Mexican wave spot which is being broadcast consecutively on ITV, Channel 4 and Five on Saturday.

The short film features behind the scenes footage from the ad, which was created by Karmarama and features hundreds of people from across the globe performing a mexican wave of the "thumbs up" sign.

The teaser also encourages consumers to switch channels to view the spot, which comprises three 60-second executions.  The first  will break at 9.50pm on Saturday on ITV, before segueing onto Channel 4 and then Channel 5 for the next two spots.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).