LATE ENTRIES: Sponsored by 2AM Films Ltd - Dr Pepper - Chimps

Dr Pepper continues its claim that 'not everything is as good as the original' with a spot parodying the 70s cop show, Chips. Erik Estrada, star of the original, was only too happy to hit the highway again and says the creative team, the chimps loved the feel of the wind through their fur. Chips has achieved cult status in the US. The ads, likewise, are proving popular with the broad 18-49-year-old target audience.

Product/client: Diet Dr Pepper

Agency: Young & Rubicam New York

285 Madison Ave

New York NY 10017


T: +1 212 210 3000

F: +1 212 210 3177

Creative Director: Manny Perez

Art Director: Jordan Atlas

Writer: Jeff Maerov

Agency Producer: Sherri Levy

Production company: Crossroads Films

136 West 21st St

New York NY 10011


T: +1 212 647 1300

F: +1 212 647 9090


Directors: Chuck Williams, Clay Bennett

Director of Photography: Guillermo Navarro

Post-production company: Mackenzie Cutler

10 West Hubbard


IL 60610, USA

T: +1 312 527 1480

F: +1 312 527 9637

Editor: Eric Pomert

Music: They Might be Giants

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