LATE ENTRIES: Sponsored by 2AM Films Ltd - First Direct - Soaps and Call Centres

A witty idea, successfully executed in stylish black and white shots with clever use of graphics that reflect the sophisticated branding of this online bank. While people talking straight to camera is a well-worn technique, the director reveals a genuine ability to capture natural performance. In fact, the cast were plucked from a customer survey emailed to 30,000 First Direct users and the script was based on their comments about the service.

Product/client: First Direct

Agency: WCRS

5 Golden Square

London W1R 4BS

UK

T: +44 20 7806 5000

F: +44 20 7806 5099

email: firstname.surname@wcrs.co.uk

Creative Director: Leon Jaume

Agency Producer: Charlie Hall

Production company: The Brave Film Company

Fifth Floor

Fenton House

55-57 Gt Marlborough Street

W1F 7JX London

UK

T: +44 20 7439 3093

F: +44 20 7439 3192

email: brave@bravefilms.com

Director: Lucy Blakstad

Producer: Emily Bliss

Director of Photography: Ivan Bird

Post-production company: VTR

64 Dean St

London W1V 5HG

UK

T: +44 20 7437 0026

F: +44 20 7439 9427

email: info@vtr.co.uk

Editor: Tim Hardy; Cut&Run