LATE ENTRIES: Sponsored by 2AM Films Ltd - Ikea - Fans

The luxury of a trusting client allowed agency and production company to improvise these executions, (approval was only required for the basic premise, not the final scripts). So the two companies created a set of characters around some loose ideas which developed on the day. The result is some strangely believable spots and strong performances, particularly from the protagonist - a policeman in real life. The ads have achieved a record 95% level of awareness in Denmark.

Product/client: Ikea

Agency: Robert/Boisen & Like Minded

Christian IX Gade 1

Copenhagen K 1111


T: +45 33 376300

F: +45 33 376301


Creative Teams

Michael Robert

Joachim Nielsen

Agency Producer: Dorte Tellerup

Production company: Locomotion

Nannasgade 28

DK 2200 Copenhagen N


T: +45 35 838900

F: +45 35 821737


Director: Jens Mikkelsen

Producer: Mariusz Skronski

Director of Photography: Jens Jakob Thorsen

Post-production company: Shortcut

Tagensvej 85 D

Copenhagen N 2200


T: +45 35 827733

F: +45 35 827734


Editor: Janus Billeskov

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