LATE ENTRIES: Sponsored by 2AM Films Ltd - T-Mobile - Baby

The power of a single image is vividly expressed in this debut TV campaign for T-mobile. Beautifully shot by former DP Peter Thwaites, the ad follows city-dwellers as they go about their everyday lives. They soon become distracted however by a picture of a baby girl which is being displayed everywhere. The ad successfully demonstrates T-Mobile's multi-media capabilities avoiding the usual tedium of product demonstrations.

Product/client: T-Mobile

Agency: Bartle Bogle Hegarty

60 Kingly St

London W1R 6DS

T: +44 20 7734 1677

F: +44 20 7437 3666


Creative Directors: Nick Kidney, Kevin Star

Agency Producer: Nerine Soper

Art Director: Stephen Rutterford

Writer: Dave Chaln

Production company: Gorgeous Enterprises

23/24 Greek St

London W1V 5LG

T: +44 20 7287 4060

F: +44 20 7287 4994


Director: Peter Thwaites

Producer: Flora Fernandez-Marengo

Director of Photography: Stuart Graham

Post-production company: The Mill

40-41 Great Marlborough St

London W1V 1DA

T: +44 20 7287 4041

F: +44 20 7287 8393


Editor: Neil Smith

Music: "So Easy"; Royksop

Flame Artist: Barnsley

Sound Design: Johnnie Burns; Wave

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).