LATE ENTRIES: Sponsored by 2AM Films Ltd - Vivident - Il Postino

Norwegian director Harald Zwart directed this spot in his native land, after the Milan-based agency requested a Northern-European feel to the commercial. As well as standing out in the Italian market, the setting aids the storyline, with the cold rain and harsh Northern light in stark contrast to the cosy interiors offered by the welcoming housewives. A cheeky spot which informs as well as amuses.

Product/client: Vivident/Perfetti

Agency: Selection

via Invergio 14

20154 Milan


T: +39 02 380 7 7202

F: +39 02 3807 7317

Creative Directors: John Peacock, Frank Cookson

Production company: The Pink Film Company

8-18 Smith's Court (off Gt Windmill Street)




T: +44 20 7287 5502

F: +44 20 7287 5503


Director: Harald Zwart

Producer: Laura Gould

Director of Photography: John Andreas Anderson

Post-production company: Glassworks

Top Floor

33-34 Gt Pulteney Street

London W1R 3DE


T: +44 20 7434 1182

F: +44 20 7434 1183

Editor: Tim Fulford;Red Square

Flame Artist: Rachel Mills

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