Lateral Group hires Marc Michaels and Peter Anderson

Lateral Group has hired former COI director Marc Michaels and former Saatchi & Saatchi executive Peter Anderson.

Marc Michaels
Marc Michaels

Michaels will oversee Lateral’s activity in the government and non-profit sectors while Anderson will be head of planning for the agency.

The hires follow that of Mike Cavers, the former executive creative director at The Marketing Store, as Lateral’s first executive creative director, in April.

Before Michaels left the disbanded COI in 2011 he was director of direct and relationship marketing. His role involved delivering direct mail, door drops, email marketing, fufillment, CRM and campaign evaluation across a host of Government departments including Health, Work and Pensions and Defence.

Anderson has worked in the industry for 12 years on clients including Mercedes and Virgin Media and at agencies such as Saatchi & Saatchi, Agency.com and DDB. Anderson also had a three-month spell working freelance at Publicis Chemimstry.

Jason Cromack, chief executive at Lateral Group, said: "Marc, Peter and Mike's collective expertise will help us to continue to grow the business by combining data insight and creative thinking that is grounded in solid planning to deliver dynamic integrated campaigns for our clients."

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).