livens up hotel offering with romance, the online hotel brand, is launching a campaign that introduces two characters, Lucy and Ben, and the strapline, "For your every need".

The new campaign, created by Beattie McGuinness Bungay (BMB), launches on 11 February across TV, print and online channels. Media buying is handled by MediaCom.

The ad introduces two new characters to the brand's advertising, Lucy and Ben, who act out the "romantic" and "light-hearted" story of their relationship and the role that hotels play within it.

The ad shows the couple meeting in a range of hotels through a sequence of events, from a budget hotel for a business trip, to a romantic stay in a luxury boutique hotel.

The ad was produced by Hotspur & Argyle and directed by David Kerr, who worked with creative director Simon Bere, copywriter Lorelei Mathias, art director Nathalie Turton and planner Jamie Inman.

Jessica Reading, director of marketing and user experience, said: "We understand that our customers have different accommodation needs influenced by the reason they travel and who they travel with.

"The story of Ben and Lucy brings to life the needs, desires and decisions experienced when booking a hotel, and personifies an exciting new direction for our advertising campaign.

"We feel that the content successfully represents our dedication to not only offer great value for money, but to also empower and inspire consumers when they are looking for somewhere to stay."

The last work BMB created for the brand was in March last year, showing a series of thought bubbles containing the different types of accommodation on offer to consumers.

Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).