Latest Cactus Kid Oasis ad to drive online vote

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LONDON - Mother will launch the fourth in its series of Cactus Kid ads tonight, encouraging viewers to vote on what will happen in the final part.

The ad, ‘hospital', shows the runaway heroes in a hospital, delivering their love child.

Visitors to the ‘Run Cactus Kid, Run' website can vote on two different endings, and the most popular will be shown at the end of the campaign.

Shot in Mexico in the style of a classic American road movie, the ads have been heavily influenced by 1973 film classic Badlands.

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Twitter reveals insights from best social campaigns of 2015
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1 Twitter reveals insights from best social campaigns of 2015

Twitter UK's head of brand strategy reviews some of the best campaigns on the social media platform last year and shares insights to help brands in 2016.

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