Lawrence Janes leaves Carat to take marketing post at Western

- Western International Media has poached Lawrence Janes, Carat's new-business director, to take charge of its new-business operation.

- Western International Media has poached Lawrence Janes, Carat's new-business director, to take charge of its new-business operation.

Janes will be given the new title of marketing and business development director, and will work with Western's managing director, Mike Tunnicliffe, to develop and launch an internal and external marketing programme.

"Western has been doing lots of things in the added-value areas such as sponsorship and research," Tunnicliffe said, "but we haven't sold it enough. We need someone who can exploit the potential, and Lawrence will be running a new, very well-disciplined marketing programme."

Janes said: "There is a huge resource there, not only in the shape of Interpublic Group but also in its research capabilities. My job is to convert these resources into new-business opportunities."

Tunnicliffe intended to carry out a repositioning when he took over as Western's managing director last year, but was immediately faced with a fight for Vauxhall's £86 million account. Now that Western's future on the account seems secure, Tunnicliffe is free to put the changes into action. He said: "We are positioning ourselves to pitch against the likes of New PHD and Manning Gottlieb Media — a full-service media offer, but leaning towards the strategic end."

Janes was at Carat for four years, originally joining YMG Carat as its new-business manager. When YMG was folded into TMD Carat in January 1997, he took over the new-business brief at the merged agency.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).