Lawson becomes new CEO at Leo Burnett London

Leo Burnett has promoted the UK group managing director, Paul Lawson, to chief executive of its London agency, while the group chief executive, Andrew Edwards, takes on the additional role of group chairman.

Paul Lawson…will also retain group MD role
Paul Lawson…will also retain group MD role

Lawson, who will also retain the group managing director role, will continue to report to Edwards.

The promotions follow growth at the UK group, which also includes the relationship marketing arm, Arc UK; the experiential business, Lime; the brand activation arm, LeoSports; and the luxury division, Atelier. Edwards and Lawson were appointed to their group roles three years ago. Leo Burnett is now exploring how it might expand further in the UK and is considering acquisitions.

Lawson becomes the chief executive seven years after joining the agency as the group communications director in charge of McDonald's. He previously worked at Grey London, Lowe Howard-Spink and WCRS.

The promotions follow the appointment last November of Justin Tindall, previously the creative partner at The Red Brick Road, as Leo Burnett's executive creative director.

Edwards said: "Paul's promotion is a well-deserved recognition of the fact that he has been wearing two hats for some time now: the first as my deputy when it comes to broader group responsibilities, the second as leader of the group's advertising practice."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).