Lays 'potatoes' by Juniper Park

Creative agency, Juniper Park, has launched a US nationwide campaign to promote the locality of Lay's potato chips with a lifesize installation of potatoes hanging from the ceiling of the Chicago Jackson Tunnel.

The installation, which consists of giant potatoes hanging from their roots breaking out of the tiles in the tunnel's ceiling, is accompanied by the message: Our potatoes are grown closer than you may think.

The campaign celebrates Chicago's local potato farmers, whose produce is used to make Lay's potato chips.