LBi hires Jonathan Lyon as global director of strategic insight

LBi has appointed Jonathan Lyon, head of strategic insight at Wunderman, as its global director of strategic insight.

Jonathan Lyon: joins LBi
Jonathan Lyon: joins LBi

Lyon will be based in LBi's London office where he will be responsible for developing and leading a global framework for insight discovery, IP and thought-leadership.

He will work alongside the agency's strategy, analytics and technology teams to develop a unique global insight proposition which builds on the agency’s ‘What’s Next’ proposition and report to LBi’s chief strategy officer, Alan Davies.

Lyon joins from Wunderman, where in his role as head of strategic insight he spent three years working with clients including Ford, Nokia, Land Rover and Procter & Gamble.

Davies said: "I’m extremely pleased to be able to welcome Jonathan to the team. His extensive strategic experience and strong analytical background will help us to define and build an industry-leading insight proposition that will help us to deliver Real Magic for our clients."

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).