LBi hires Oracle's Anthony Lye as president of digital platforms and channel

LBi has appointed Anthony Lye to the new role of president of digital platforms and channel.

LBi: hires Oracle's Anthony Lye
LBi: hires Oracle's Anthony Lye

Lye will devise and implement a product development strategy for LBi’s audience engagement platform while working on its global partnership strategy with third-parties, including Adobe and Oracle.

He will report to Luke Taylor, the global chief executive of LBi.

Lye was most recently the senior vice president of Oracle Cloud Applications, where he led its CRM strategy and development for cloud applications, and he has held a number of senior CRM roles at the software firm.

Taylor said: "Anthony's appointment is a major coup for LBi. His experience in delivering go-to-market strategies for technology products and services is unparalleled.

"His decision to join LBi highlights the increasing emphasis brand-owners are placing on proprietary technology that enables the management, workflow, distribution, measurement and optimisation of content in virtually any form, across multiple content platforms, globally."

Lye said: "Brand-owners need to connect with their customers via all available channels, particularly as the growth of mobile and social media continues to drive digital spend.

"In this rapidly evolving ecosystem LBi is unique as it blends its services with its software engineering to develop ground-breaking engagements for brands and their customers."


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published