LBi lands Xperia Sony Ericsson task

Sony Ericsson has appointed LBi to handle its global digital account for its new Xperia range of handsets.

Sony Xperia: hired LBi
Sony Xperia: hired LBi

The agency won the account following a final shoot-out against Tesch, which launched last year in London.

Dare, Poke and Dentsu London had also been invited to pitch for the business, but were eliminated at an earlier stage of the review process, which kicked off in February.

LBi will handle the digital duties for the Xperia range, including the new Play handset, as part of a wider brand awareness campaign.

The agency is expected to work with Sony Ericsson on a move away from promoting the functionality of the handset to focus on building a brand for Xperia.

Sony Ericsson unveiled its Xperia Play in March, a smartphone designed specifically for gamers, which which draws on features from Sony's PlayStation console. It debuted at the Mobile World Congress in Barcelona, and will be available from next month.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More