LBi promotes senior creatives

LONDON - LBi has promoted Matt Watts and Dan John, both creatives, to creative director and head of copy respectively.

Watts, John... new roles
Watts, John... new roles

Both will report to Simon Gill and Laura Jordan-Bambach, who were promoted to joint executive creative directors earlier in the week.

In their new roles, both Watts and John will work across all of LBi's clients with a brief to improve the quality of the creative and simplify the ideas generation process.

Watts joined LBi in 2007 from M&C Saatchi. Before that, he worked at Arc. John has been at LBi for a year and has previously worked at Lowe and Publicis Mojo.

Chris Clarke, the global executive creative director of LBi, said: "Matt and Dan are among the most talented creatives I've worked with and both were instrumental in recent wins like Etihad and Electrolux."

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