LBi promotes senior creatives

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Watts, John... new roles
Watts, John... new roles

LONDON - LBi has promoted Matt Watts and Dan John, both creatives, to creative director and head of copy respectively.

Both will report to Simon Gill and Laura Jordan-Bambach, who were promoted to joint executive creative directors earlier in the week.

In their new roles, both Watts and John will work across all of LBi's clients with a brief to improve the quality of the creative and simplify the ideas generation process.

Watts joined LBi in 2007 from M&C Saatchi. Before that, he worked at Arc. John has been at LBi for a year and has previously worked at Lowe and Publicis Mojo.

Chris Clarke, the global executive creative director of LBi, said: "Matt and Dan are among the most talented creatives I've worked with and both were instrumental in recent wins like Etihad and Electrolux."

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