LBi puts creative chief up for charity chop

LBi has created a website to raise money for Oxfam's annual trailtrekker 100km overnight walk, starring the digital agency's bearded executive creative director.

LBi: creates charity site for Oxfam trek
LBi: creates charity site for Oxfam trek invites visitors to decide how Simon Gill (who has also signed up for the walk) will trim his unkempt beard.

Visitors can donate money and scroll through a selection of beard styles including Northern Monkey, Thigh Ticklers, Chin Strap, Wizard Walker, WWW Dot and Hitler’s Descent.

Gill will go under the barber’s razor to get the style which receives the most votes.

He hopes to raise £2,500 for Oxfam through the venture.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published