Leagas Delaney has created a sultry press campaign for Grand
Marnier in a bid to make the spirit more appealing to younger
The ads, which all include the line ’spiked with oranges from the French
West Indies’, feature the up-and-coming model, Tamara. They are shot by
the acclaimed fashion photographer, Ellen von Unwerth.
One execution, for example, shows a black-and-white shot of Tamara lying
on a bed, clad in a short velvet dress. She stares moodily out from the
picture, clutching a bottle of Grand Marnier which is pictured in
The red on the Grand Marnier seal is picked out in the text boxes on
each side of the image.
The campaign will appear regionally on posters in London and Scotland
during September, and nationally in the style press. The media schedule
includes magazines such as FHM, Cosmopolitan and GQ from September to
The ads were created by the Leagas Delaney art director, Darryl
The advertising will be supported by a sales promotion and sampling
campaign that aims to encourage drinkers to try Grand Marnier in new
ways. These include having it with a slice of lime or mixed with tonic
or bitter lemon.