Leagas Delaney appoints Hough

Leagas Delaney has hired Nick Hough as its first managing director in four years as the agency gears up for a five-year expansion plan.

Leagas Delaney has hired Nick Hough as its first managing director

in four years as the agency gears up for a five-year expansion plan.



Hough, 42, joins from Lowe Kuiper & Schouten in Holland where he has

been managing director since 1995. He was previously new-business

director at Leo Burnett.



His appointment frees the existing agency chief executive, Bruce Haines,

to assume a more international role. Haines will continue to be based in

London but anticipates that he will spend 40 per cent of his time

over-seas, building up existing satellite offices in Paris, Barcelona

and Rome and helping to launch others.



The extra management support is also part of a plan to help expand the

Leagas Delaney brand into other areas, such as direct marketing, design

and market research.



Hough began his career at J. Walter Thompson as a graduate trainee in

1980. He went to BMP in 1983 and was promoted to the board in 1986,

before joining Yellow-hammer as client services director in 1987. He

originally joined Burnetts as a management supervisor.



In Holland, he helped manage Lowe Kuiper & Schou-ten’s full integration

into the Lowe network and oversaw the company’s launch of a direct

marketing shop.



Haines said that Hough’s experience in broadening the scope of the Dutch

agency made him an ideal candidate for the job at a time when Leagas

Delaney had ’enormous ambitions’. He added: ’We felt Nick’s personality

would be absolutely right for us personally and in corporate terms. We

interviewed a lot of people but he particularly impressed us with his

maturity and interest in joining us.’



Hough said: ’I’m passionate about creative work so it will be great to

work with Tim Delaney. Leagas Delaney is an underexploited brand so

there’s a real job to be done at the agency and my challenge is to take

it to the next stage of development.’



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